A car/truck club or a motorcycle club embodies of a bunch of individuals who share common enthusiasms in certain cars. It’s practically a group of aficionados. It goes without saying that drawing in new members is the lifeline of any group out there. You can have a litmus test for how effective your club is, by analyzing the percent of participants who renew their membership subscriptions on an annual basis. Ultimately, they should be sixty to seventy percent of involved members.
Clubs often look for steps to enlist more members, and since we have many different groups out there, competition will come into existence. Apply these methods to stimulate your club membership.
(a) Set up a booth
Your target locations should be those areas people frequently visit. Work with a booth at a shopping mall, tradeshows or better yet, community fairs. These spaces will act as a center for disseminating details about your group and the benefits that come with it. Obviously, there will be other stalls quite possibly selling different product around you. These booths are your competitors since they are also targeting the prospect buyer’s attention. So make your booth stand out from the others. Use a large television screen and a VCR. Let a message play across the screen to great bold slogans. For instance, ‘The Regal Motor Club.’
(b) Event hosting
In the case of a car club, plan an antique car road show. Host such shows often but in several locations. Speak to the local leaders to aid you to announce future events. Assure people have fun at the activity. If it appears as though it’s all about work, potential customers will start staying clear of your group. Throw in a party while you’re at it. However, don’t forget the principle of the entire thing is to fish for brand new club members. So the minute they least anticipate it, throw in a sales pitch.
(c) Recognize recruiters
Not all members will be productive in the recruitment process. Some days you win while other days you just have to be alright with the loss. Credit and openly identify those club members who effectively got recruits.
(d) Utilize social media
Set up yourselves as a group and delegate roles. Assign a group the responsibility of running a social media campaign. Liaise with bloggers to blog about the perks that participants enjoy in auto or motorcycles clubs.
(e) Create a logo
Be part of something larger. It’s an internal drive we acquired right from birth. Your club should have a trendy logo that represents the group. For those in the cycle club, have the logo at the back of your helmets, leather jackets, t-shirts, etc.
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(f) Benchmark
You might be the only club in your location, but you’re undoubtedly not the only club out there. Ask around for other prevailing organizations. Meet with those individuals and find out how they enlist members and preserve their numbers. You can as well scan the area bulletin to find brand new groups instead of traveling.
(g) Print media advertising
Find a way of acquiring an ad in a neighborhood newspaper. Or ask a school to add an article about your group in the school bulletin. You should not take too lightly the power of print media. A captivating piece can be the factor you get an extra member to sign up with your club. Write your club newsletters and deliver them to press houses.
(h) Involvement in community work
Be part of the community’s solution to troubles. If you’ve had robbery issues for awhile across the community, offer help by empowering your club members to be part of the ‘watchdog’ effort. The community will appreciate you and individuals will desire to take part in the program but in reality, they are getting involved in your club’s endeavors. Before they know it, they are active members. Hooked!
(i) Frequent meetings
Before anything else, the meeting location should be in an easily accessible place. An atmosphere all club members find friendly. Then subsequently, the meetings should regularly be held. No matter how modest the group presence is, don’t disperse the group. Carry on with the event as this will boost the morale of the absentees to participate in the next time.
(j) Partner with car dealerships
Have a relationship with cars or motorcycle dealerships such that whenever they host a car or motorcycle selling open day celebration, you host a parallel event beside them. You know, even though you each have the same product, they are both going to be utilized for various reasons, right? So ultimately, you’re not opponents. There’s no harm working collectively.
Try out these strategies and see how your automobile or motorcycle clubs grow significantly.